Fishbites Trading Post located on the Fishbites factory campus. It started in New Smyrna Beach back in the 1940s. Fishbites fishing products are the result of a lifelong passion for fishing and decades of scientific research. Carr Specialty Baits, (CSB), the maker of Fishbites, is a family-owned business based in St. Augustine, FL and was founded in 2001 by avid angler and world-renowned Marine Biologist Dr. William (Bill) Carr Ph.D. (1935 - 2021). Fish might smell something interesting, but upon tasting it, they might simply spit it out before you can set the hook. The Fishbites “flavor/scent” combo is what creates blow-up strikes and why fish stay on the baits for longer periods.
