Collection: Lures

Top Brands Trusted by Anglers

We partner with industry-leading manufacturers known for innovation, realism, and tournament-winning results:

• NLBN (No Live Bait Needed): Innovative paddle tails, K-tails, and custom jig heads engineered for relentless coastal success.
• DOA Lures: Legendary soft plastics, TerrorEyz, and shrimp profiles that have been a staple for inshore anglers for decades.
• Rapala & Yo-Zuri: World-renowned for precision-tuned hard baits, swimming action, and exceptional durability.
• Nomad Design & Savage Gear: Cutting-edge offshore and heavy-casting lures built to handle monster fish across reefs and blue water.

Tips for Selecting the Right Lure

• Match the Hatch: Pay attention to the local forage in your area. Use smaller white or silver baits when fish are feeding on glass minnows or whitebait, and shrimp profiles over grassy flats.
• Water Clarity & Light Conditions: Choose natural translucent colors (like rootbeer or clear glitter) in crystal-clear water, and bright or dark silhouettes (like black-and-gold or chartreuse) in stained water or low-light conditions.
• Action and Depth: Match your retrieve speed and lure running depth to where the fish are holding—whether floating topwater at dawn or bouncing a heavy jig along a deep drop-off.

Serving the boating and fishing community since 1956, Tuppen's provides the gear, expertise, and tackle you need for every trip on the water. Shop our complete selection of fishing lures today!